Building a law firm website isn’t just about slapping your logo and contact info on a page. It’s about creating a professional, trust-focused online presence that turns curious visitors into confident clients. In today’s digital age, your website often forms the first impression of your firm – and we all know how important first impressions are (no pressure, right?). In fact, a whopping 96% of people seeking legal advice start with an online search, meaning your potential clients are almost certainly Googling before dialing[1]. What’s more, around three-quarters of prospects visit a law firm’s website as their first step when considering whom to hire[2]. And here’s the kicker: about 75% of consumers judge a firm's credibility by its website design alone[3]. So if your site looks like it hasn’t been updated since the days of dial-up, it could be sending clients running faster than you can say “objection.”
Don’t worry – building a great law firm website doesn’t require knowing Latin or drafting briefs. It does, however, require some planning and an understanding of what makes legal clients tick. Let’s break down how to develop a law firm website that establishes trust, showcases professionalism, and actually gets you clients (all while keeping things user-friendly and yes, even a bit fun).
Why Law Firm Websites Need Special Attention
Designing websites for law firms isn’t exactly the same as making a site for a trendy coffee shop or a sneaker store. Law is a unique field with its own set of challenges and expectations. Potential clients who land on your site might be in stressful, high-stakes situations – facing a lawsuit, dealing with an injury, starting a business, you name it. They’re not just shopping for any service; they’re looking for someone they trust with very important matters. That means your website needs to convey reliability, competence, and empathy within seconds.
Moreover, the legal industry has strict marketing and ethics rules. (Fun fact: you can’t just promise “we win every case” – the bar association will not be amused.) So, your website content has to strike a balance between persuasive marketing and ethical compliance. It’s a bit of a tightrope walk: you need to show confidence but stay honest, highlight your strengths but avoid sounding like an infomercial. A specialized approach to law firm website development takes these factors into account – ensuring you present your firm in the best light while staying on the right side of regulations.
Lastly, legal services often involve complex information. Unlike selling a simple product, you might be explaining nuanced practice areas or legal processes. A well-developed site will organize this information clearly so that visitors aren’t overwhelmed by legal jargon or endless text. Think of your website as a friendly guide, not a law textbook. By giving law firm websites the special attention they deserve, you set the stage for building trust with visitors even before any consultation.
Key Elements of a High-Converting, Trustworthy Law Firm Website
So, what does a top-notch law firm website actually include? Let’s go through the must-haves that will make your site both credible and effective at converting visitors into clients.
1. Polished Design and User Experience (UX)
First impressions online happen in a flash. If your site’s design screams 1999 or is as disorganized as a last-minute case file, visitors will doubt your credibility (whether that’s fair or not). Studies have shown that users heavily judge a company’s trustworthiness by design[3], so investing in a modern, clean look is worth it.
Keep the layout clean and uncluttered, with intuitive navigation menus so people can easily find what they need. (No one should have to play detective to locate your “Contact Us” page.) Use a professional color scheme that aligns with your brand – for law firms, this often means a conservative palette (think blues, grays, deep colors) but with enough contrast to be visually engaging. High-quality images are important too: consider using professional photos of your attorneys and office (skip the cheesy stock photos of gavels and scales if you can). Authenticity goes a long way in building trust.
Don’t forget the mobile-friendly part of design. With more than half of all searches (including legal queries) now happening on mobile devices[4], a site that isn’t optimized for smartphones is basically turning away business. A responsive design that adapts to different screen sizes is non-negotiable – your site should look and work great whether someone’s on a laptop in their office or on their phone in a courthouse hallway. Plus, Google primarily indexes the mobile version of websites first (thanks to mobile-first indexing[5]), so mobile usability even impacts your SEO. In short, a clean, modern design with easy UX isn’t just “nice to have” – it’s the digital equivalent of having a tidy, welcoming office for clients [3][4].
(Quick aside: fast loading speeds are part of good UX too. If your site loads slower than it takes to say “Prosecutor”, visitors might bail. Aim for pages that load in a few seconds at most – your users (and Google rankings) will thank you.)
2. Attorney Profiles That Build Connection
For a client, hiring a lawyer is personal. They want to know who you are, not just what you do. That’s why well-crafted attorney profiles are essential on a law firm website. Include professional headshots (a friendly, trustworthy face – a smile without looking unprofessional works wonders) and bios that highlight each lawyer’s credentials and personality. List your education, bar admissions, major awards or cases won, and areas of expertise. But don’t be afraid to mention relatable details too, like community involvement or a humanizing line about why you love practicing law. This isn’t your formal CV – it’s a chance to connect with clients.
Detailed profiles signal that you’re transparent and proud of your team’s expertise. A visitor might be anxious about their legal issue; seeing that their potential attorney graduated from X top law school or has 20 years of experience in exactly the area of law they need can really boost their confidence. It’s all about establishing credibility. Make sure these pages are easy to find (e.g., a prominent "Our Team" or "Attorneys" section). Remember, people hire lawyers not law firms – so put your team front and center to build that trust.
3. Clear Practice Area Pages and Resources
A law firm website should clearly showcase what you do and how you can help. Create dedicated Practice Area pages for each major service you offer – whether it’s Personal Injury, Family Law, Corporate Law, Criminal Defense, etc. On each page, explain the services in plain English (save the legalese for court filings). Address common client questions in that area: e.g., “What should I do after a car accident?” or “How does the divorce process work in this state?” Proactively answering questions on your site not only helps with SEO by targeting those queries, but it also shows clients you understand their concerns. If you have notable case results or testimonials related to that practice area (and if your local ethics rules allow it), include them here for social proof. You can also mention relevant laws or regulations in that field to subtly highlight your knowledge (just don’t turn it into a lecture).
Beyond practice pages, consider offering free resources: a blog, legal guides, FAQs, maybe even short explainer videos. Why give out free info? Because it builds authority. When you share helpful insights – for example, a blog post on “5 Things to Know Before Filing for Bankruptcy” – you’re demonstrating expertise and providing value upfront. Visitors will think, “Hey, this attorney really knows their stuff (and is actually helping me understand my problem).” That positive impression makes them more likely to reach out for a consultation when they’re ready. Plus, regularly adding content helps your law firm website’s SEO, since search engines love fresh, relevant content[6]. It’s a win-win: clients get answers, you get credibility (and better Google rankings).
(Pro tip: FAQs are your friend. People often type questions into Google like “What’s the penalty for X?” If your site has a clear answer on an FAQ or blog, you have a chance to be the one who answers it – and the first attorney they call.)
4. Trust Signals Everywhere
Trust is the currency of the legal profession. Aside from having a professional design and great content, bolster trust by including trust signals prominently on your site. What’s a trust signal? Think of things like client testimonials or reviews (if allowed in your jurisdiction) – quotes from happy clients can reassure visitors that you’ve successfully helped others in similar situations. Case results or success stories (in a compliant way, with any required disclaimers) can also demonstrate your track record.
Displaying logos of professional associations (e.g., ABA, local bar associations) or accolades (like “Super Lawyers” or industry awards) can lend credibility too. Even something as simple as having a secure website badge (HTTPS lock icon) is a trust signal – nobody wants to submit a contact form on an “Not Secure” site. Make sure you have an SSL certificate and proper security measures in place[7]. A privacy policy and terms of service link (usually in the footer) also show that you take users’ data and legalities seriously.
Another subtle trust-builder: up-to-date content. If your latest blog post is from 2017 or your site mentions laws that have since changed, it signals neglect. Regular updates indicate that your firm is active and on top of current law. And of course, always include easy ways to contact you (phone, email, address, maybe a contact form) – being transparent about how to reach you signals that you’re accessible and ready to help. It might sound obvious, but a surprising number of firms hide their contact info in hard-to-find pages. Don’t be that firm.
The Tech and SEO Essentials (AKA “Don’t Ignore the Nerdy Stuff”)
Now that we’ve covered content and design, let’s talk about the behind-the-scenes elements of law firm website development. You don’t have to be a tech guru – if you hire a developer or use a good platform, much of this is handled for you – but it’s important to know the basics so you can ensure your site checks all the essential boxes.
1. Mobile Optimization
We mentioned this earlier, but it’s worth its own spotlight. Mobile-friendly design isn’t optional; it’s absolutely critical. Over 60% of legal searches are now happening on mobile devices[4], and if your site doesn’t work well on a smartphone, those users will bounce right off. Imagine a potential client trying to read about your services on a tiny screen where they have to pinch-zoom constantly – frustrating, right? A good mobile site means: text that’s readable without zooming, menus that are easy to tap with a thumb, fast load times (mobile connections can be slower, so optimize those images!), and features like click-to-call buttons (so users can dial your office with one tap)[8].
Additionally, since Google uses mobile-first indexing, it’s your mobile site that primarily influences your search rankings[5]. In plain English: if your mobile site experience is poor, your Google ranking can suffer even for desktop searches. The takeaway is clear – prioritize mobile in your development process. Think of it as meeting your clients where they are (often, on their phones, maybe while commuting or during a quick break). A smooth mobile experience could be the difference between a client calling you or moving on to a competitor.
2. Security and Compliance
Law firms deal with sensitive information, so your website better be locked down. Security features like SSL encryption (the https:// at the beginning of your URL) are a must-have to protect data in transit[7]. If you have any kind of client login areas or intake forms that collect personal details, make sure those are secure and encrypted. Regularly update your website software (especially if you use popular platforms like WordPress) – outdated plugins or systems can become security holes that hackers exploit. You do not want to explain to clients that their data got compromised because you neglected a simple update.
On the compliance side, be aware of privacy laws. If you serve users in regions with strict privacy rules (like GDPR in Europe or similar laws in some U.S. states), include a privacy notice and possibly a cookie consent. Also, ensure your content itself is compliant with legal advertising rules: for instance, many bar associations require specific disclaimers if you mention case results or call yourself an “expert.” It’s wise to have a disclaimer on your site that general info isn’t legal advice, and that contacting you doesn’t establish an attorney-client relationship (you’ve probably seen that language on other firm sites – it’s there for good reason). In short, a professionally developed law firm site should not only look trustworthy but actually be trustworthy by protecting user data and following applicable rules[9].
3. SEO (Search Engine Optimization) Basics
You can have the prettiest website, but if it’s invisible on Google, it might as well be a billboard in the desert. Law firm website development and SEO go hand in hand – you want your firm to show up when people search for legal help in your area of practice. Some key SEO elements to get right from the get-go include: a clean URL structure (e.g., yourfirm.com/practice-areas/criminal-defense instead of a jumbled string of characters), proper use of headings (use clear H1 titles and H2 subtitles with your keywords naturally woven in), and meta tags (the page titles and descriptions that show up in search results). These technical details help search engines understand and index your content[10].
Content strategy plays a huge role in SEO too – which we touched on with blogging and FAQs. Make sure you’re optimizing for local search as well. Most law firms serve a specific city or region, so include your location in key places (titles, content, meta descriptions). For example, mentioning that you provide “website development for law firms in Florida” or whichever location, if that’s relevant to your services, can help attract local clients[11]. Additionally, setting up a Google Business Profile (formerly Google My Business) and encouraging happy clients to leave reviews there can boost your local SEO presence.
Another SEO tip: consider schema markup for legal services (a bit of code that helps search engines with specific info like your business type, reviews, etc.). It’s not visible to users, but it can enhance how your listing appears (for instance, showing star ratings or practice areas directly on the search page). If you’re not techy, ask your web developer or SEO consultant about this – it can give a little edge in standing out. The bottom line is, bake SEO considerations into the development of your site from the start, rather than trying to bolt them on later[12]. It will pay off with better visibility, meaning more traffic and potential clients.
4. Platform & Maintenance Considerations
When it comes to actually building the site, law firms have options. Many attorneys opt for WordPress website development because of its flexibility and the abundance of law-firm-specific themes and plugins available[13]. WordPress makes it fairly easy for non-technical staff to add content (post blogs, edit text) via a user-friendly interface[14]. It’s also good for SEO and can be cost-effective upfront. However, the trade-off is that WordPress requires regular maintenance – you need to update the core software, themes, and plugins frequently to keep things secure[15]. If you don’t want to deal with that, you might hire an agency or have an IT person to manage updates, or consider alternative platforms.
Other popular options include website builders like Webflow, Squarespace, or Wix, which handle a lot of the technical upkeep for you, but might be less flexible for complex needs. There are also legal-specific website services that package hosting, design, and maintenance together for a monthly fee. The key is to choose a platform that fits your budget, technical comfort, and feature needs. And whichever route you choose, plan for ongoing maintenance – whether that’s security updates, content updates, or eventually a redesign every few years to keep the site fresh. A law firm website is not a “set it and forget it” asset; think of it as a living thing that needs care (much like a bonsai tree, but with less watering and more coding).
Oh, and one more thing – consider integrating some modern web tools to improve client service. For instance, online scheduling for consultations can be a big plus (tools like Calendly let prospects book a meeting without back-and-forth calls[16]). Offering online payments for retainers or invoices is another convenience (many firms use legal-specific payment solutions, or even general ones like Stripe, to let clients pay securely on the site[17]). Even though law firms aren’t “e-commerce” in the traditional sense, these e-commerce-like features can streamline your operations and make clients happier[17]. Clients appreciate the ability to handle paperwork and payments online – it’s all about making working with you as easy as possible.
Turning Visitors into Clients: Lead Conversion Features
At the end of the day, you don’t just want people to visit your site – you want them to reach out, schedule that consultation, and ultimately hire you. That’s why focusing on conversion elements is crucial. Here are some features and strategies to help your law firm website not only inform and impress visitors, but also gently nudge them to take action.
Strong Call-to-Action (CTA) Placement: Every page on your site should have a purpose and ideally a CTA. After a visitor reads about your services or your bio, what should they do next? Probably contact you or request a consultation. Use clear, prominent buttons or banners that say things like “Schedule a Free Consultation,” “Contact Our Firm,” or “Request Case Evaluation.” Place CTAs in logical spots – e.g., at the top of the page, and again at the bottom or sidebar once someone has scrolled through content. The trick is to make it super easy for potential clients to reach you. If they have to hunt for your phone number or a way to contact you, they might give up. Also, consider that stat from earlier: about 74% of online prospects end up contacting the firm by phone[18]. So make sure your phone number is highly visible (and clickable on mobile). As a mini user-friendly tweak, you can have a “Call us now” button that instantly dials your number on smartphones.
And please, keep any contact forms short and sweet. You might be tempted to ask a million things (“How did you hear about us? Describe your entire legal issue in detail?” etc.), but a long form can scare people off. Get the basics – name, contact info, and a brief message or dropdown to select a service – and you can gather more details when you actually speak to them. The easier the initial step, the more likely they’ll take it. Pro tip: if your form is starting to look longer than a tax form, it’s probably too much!
Live Chat or Chatbot: Ever noticed those little chat bubbles on websites offering help? They can be incredibly effective for law firms. Many visitors have a simple question or are looking for a quick reassurance before they commit to contacting you. A live chat feature lets them connect instantly. If you have staff to manage it (or even use a chatbot after hours), you can capture leads who might otherwise leave without a trace. For example, someone browsing after dinner might not fill out a form, but if a friendly chat pops up saying “Hi, have any questions about our services? I’m here to help,” that person might engage. Even a chatbot that answers FAQs like “Do you offer free consultations?” or collects a name and number for follow-up is valuable. It’s like having a receptionist on your website 24/7. Just be sure that if you offer chat, you (or the AI) are responsive – a chat tool that no one actually responds to is like a ringing phone no one answers (not a good look).
Testimonials and Social Proof: We touched on testimonials as trust signals, but they’re also conversion drivers. Sprinkle client testimonials on key pages (home page, service pages). When undecided prospects see quotes like “XYZ Law Firm made the process so easy and got me a great result”, it reduces their hesitation. It’s the online equivalent of a personal recommendation. Videos work well too – a short client testimonial video can pack an emotional punch (though written ones are fine if video isn’t available). If your firm has great reviews on Google or legal directories, you can even embed those or proudly note “5-star rated on Avvo” or similar. The goal is to show visitors: people just like you trusted us, and you can too.
Analytics and Continuous Improvement: Okay, this one is a bit more behind-the-scenes, but it’s important. Use tools like Google Analytics (or others) to monitor how people use your site[19]. See which pages they visit most, how long they stay, and where they drop off. This data is gold. For instance, if you notice lots of users visit your “Personal Injury” page but few click the contact button there, maybe the CTA on that page needs to be more prominent or the content needs to address a concern that’s holding them back. Websites aren’t static brochures; the best ones evolve based on user behavior. By paying attention to analytics, you can tweak your content or design to better serve your audience – and boost those conversion rates over time. It’s like fine-tuning your approach after each client meeting, but for your website.
Choosing the Right Developer or Solution
Perhaps all this sounds great, but you’re thinking, “How do I actually build this thing?” Good news is, you don’t have to do it alone. There are professionals who specialize in law firm website development and can bring these features to life for you. Whether you go with a web design agency, a freelancer, or a do-it-yourself platform, consider these pointers:
- Experience with Law Firm Websites: It can be a big plus to hire someone (or an agency) who has built legal websites before. They’ll be familiar with compliance considerations, the kind of content that works for attorneys, and design styles that convey the right tone. As one guide put it, developers with legal industry experience will know the compliance requirements and what works for converting legal leads[20]. Check out their portfolio: if they’ve done sites for other lawyers and those sites impress you, that’s a good sign.
- SEO and Content Knowledge: Your web developer doesn’t need to be an SEO guru, but they should understand the basics (or have an SEO expert on call). A pretty website that doesn’t rank on Google won’t do you much good. Ask if they include SEO setup – things like optimizing page titles, meta tags, site speed, and mobile optimization. Some web design teams will also help with or advise on content. If you already have content (like text for practice areas), they should implement it in a way that’s user-friendly and SEO-friendly.
- Ongoing Support: Websites aren’t a one-and-done deal. Make sure whoever builds your site offers some form of ongoing support or easy hand-off for maintenance. This might be a maintenance package (where they handle updates, backups, security checks regularly) or at least training you on how to use the site’s CMS (content management system) to update info and post blogs. The last thing you want is a site that you can’t edit when you need to, or that breaks and you have no support to fix it[21]. Clarify this upfront.
- Budget and Value: Prices for law firm websites can vary wildly – from a few thousand dollars for a basic site to tens of thousands for a custom powerhouse. It depends on complexity and the team’s expertise. Remember, however, that your website is an investment. Even if you spend, say, $10k on a solid website, consider the return: just one decent case or a handful of new clients can easily cover that. In fact, if your average client matter is high value, the website can pay for itself with a single conversion[22]. Of course, stay within what you can afford, but also think long-term. Sometimes the cheaper DIY route can cost more in lost opportunities if the site doesn’t perform well. Choose a solution that gives you confidence and room to grow.
(If you have the tech chops or a small firm, you can DIY with templates – many platforms offer nice law templates. Just be prepared to spend time and effort to do it right. And maybe have a pro do a final review. As a lawyer, your time is valuable, so often it’s worth delegating this to web experts while you focus on your practice.)
Common Mistakes to Avoid (Learn from the “Oops” of Others)
Even well-intentioned law firm websites can fall into some traps. Here are a few common mistakes we’ve seen out there in the wild – so you can steer clear and ensure your site stands above the rest:
- Overly Complicated Navigation: Some law sites cram in every possible link and page into endless menus. The result? A confused visitor who can’t find what they need. Keep your navigation simple and logical[23]. Use clear headings (Services, About, Contact, etc.) and maybe drop-downs for subpages if needed. But don’t overwhelm people with 50 choices at once. It’s like handing someone a 200-page legal brief when they asked for a summary – too much, too fast.
- Ignoring Mobile Users: We’ve said it before, but it bears repeating. If your site isn’t easy to use on a phone, you’re alienating a huge chunk of potential clients. During development, test on mobile devices. Click around on your own phone: Is everything readable? Buttons clickable? If anything is clunky, fix it. A poor mobile experience will cost you clients[24] – no one has patience for pinch-and-zoom in 2025.
- Slow Load Times: Fancy animations and high-res videos are cool, but not if they make your site crawl. Online attention spans are short. If pages take too long to load, visitors will bounce (and Google might rank you lower, too)[25]. Optimize images (your developer or site builder should handle this), use reliable hosting, and only include necessary third-party scripts. Think of it this way: a slow site is like a lawyer who’s always late to meetings – it doesn’t leave a good impression.
- Weak or Missing Call-to-Actions: A surprising number of law firm sites kind of just… end, with nowhere to go next. Every page should guide the visitor to do something – even if it’s just “Contact us for help with [X].” Don’t assume they’ll hunt for your contact page on their own. If someone reads your entire page about estate planning and there’s no “Get help with your estate plan – call us” at the bottom, you might lose them. Make it obvious how to take that next step[26].
- Not Showcasing Personality: This one’s more subjective, but important. Yes, you want to look professional, but that doesn’t mean your site should be devoid of all personality. Stock photos of gavels and scales, generic copy that reads like every other firm’s site – these won’t make you memorable. It’s okay to be you. If your firm prides itself on a compassionate approach, let that warmth show in your writing. If you’re ultra-high-tech and innovative, let that vibe permeate the design. Bland = forgettable. Professional and personable = trust-building.
- Forgetting to Update Content: Think of your website like a living document. Laws change, your firm’s focus might shift, staff come and go. Keep your site updated. Nothing says “out of touch” like a page proudly announcing 2018’s awards, or a blog that hasn’t been touched in three years. Regular updates (even small ones) show that you’re active and attentive. Plus, updated content keeps your SEO strong. Set a calendar reminder if you have to, but don’t let your site collect dust.
By avoiding these pitfalls, you’ll already be ahead of many law firm websites out there. It’s all about putting yourself in the client’s shoes – make your site easy, helpful, and authentic, and you won’t go wrong.
Future-Proofing Your Law Firm Website
The digital world (much like the legal world) never stands still. Today’s cutting-edge feature can become tomorrow’s standard. To keep your online presence strong, it’s wise to stay aware of emerging web trends and technologies – especially those that can enhance client service or your efficiency.
One trend on the rise is AI-powered chat and support. We mentioned live chat earlier; now imagine a chatbot that’s gotten really smart. AI chatbots are increasingly able to answer common legal questions or at least triage inquiries to get clients to the right human faster. Incorporating an AI chat widget could, for example, help qualify leads (“Do you need help with X? Here’s some initial info, and we can schedule you with an attorney.”) – all while you’re sleeping. It’s not a replacement for personal service, but it can supplement it, especially for after-hours engagement.
Voice search optimization is another forward-looking consideration. With more people using Siri, Alexa, or Google Assistant to find services, think about how your content might sound in a voice query. People tend to ask voice assistants questions like they’re talking to a person (e.g., “Who is the best personal injury lawyer near me?”). Having content that answers conversational questions (hello, FAQ section) can help you capture those queries. It’s a slightly different SEO game, but one worth noting as voice search continues growing.
Accessibility is arguably not even a “future” trend – it’s very much a present need – but it will only become more important. Ensure your site is accessible to people with disabilities (e.g., compatible with screen readers for the visually impaired, captions on videos, proper contrast in design). Not only is this the right thing to do, in some jurisdictions there are legal requirements for business websites to be ADA-compliant. A site that’s easy for all users to navigate is going to cast the widest net for clients and protect you from potential liability.
Consider integrating with law practice management or CRM software if feasible. Some modern law firm sites offer client portals (secure areas where clients can log in to view case updates or documents). If your firm uses a practice management solution that provides a client portal, linking it on your website can be a selling point – it signals a modern, convenient client experience. Even if not, things like online intake forms that feed directly into your software can save you time and make the client onboarding smoother.
Finally, plan for regular refreshes. Every few years, budget time and resources to give your website a facelift or at least a check-up. Design trends evolve, technologies improve, and content can get stale. What’s state-of-the-art today might look dated in five years (remember when slideshows on homepages were cool? Yeah, not so much now). By staying proactive, you’ll ensure your site continues to reflect the modern, forward-thinking nature of your firm.
Wrapping Up
Building a successful law firm website is a bit like preparing a strong case: it requires gathering evidence (of what works), understanding your audience (jury or clients), and presenting your information clearly and persuasively. A website that balances technical excellence with legal industry savvy will serve as one of your most powerful allies in business development[27]. By focusing on user experience, trust-building content, and conversion optimization, your site can truly become a 24/7 rainmaker for your practice.
Remember, nearly all your prospective clients are judging you long before you ever meet them – through your online presence. The investment you put into a professional, trust-focused website will pay dividends in the form of increased visibility, credibility, and client inquiries. So don’t treat your website as just a checkbox on a marketing list; make it central to your firm’s growth strategy.
The best part? Once your website is up and running, it works for you around the clock – educating visitors, impressing them with your firm’s professionalism, and inviting them to take the next step. It’s like having a star employee who never sleeps. So give your law firm website the attention it deserves. With the tips we’ve covered – from design do’s and don’ts, to technical must-haves, to engaging content – you’re well on your way to building an online presence that not only wows visitors but also converts them into clients. And that, ultimately, is the name of the game. Here’s to your new and improved digital handshake – may it be as firm (and friendly) as the real thing! [27][28]
